A warm, product-led storefront designed to turn online browsing into real showroom interest.
The project
A local furniture showroom needed a website that could explain a large, customizable product offering without feeling like a generic online catalog. The experience also had to help nearby shoppers plan an in-person visit or start a useful conversation.
I designed and built a showroom-first experience organized around rooms, real product records, custom-order guidance, and clear local calls to action. I also added a Furniture Finder lead path, structured search data, analytics, and a measurable Search Console setup.
Verified outcomes
These figures come from tested functionality and production verification, not estimated traffic, sales, or conversion claims.
URLs discovered from the submitted sitemap
Product pages represented in that sitemap
Technical SEO tests passing before launch
What I built
Room-based browsing and product detail paths backed by the live catalog.
Showroom, contact, and Furniture Finder actions capture useful customer intent.
Canonical metadata, structured business data, sitemap, robots rules, and Search Console.
Site-wide analytics installed once through the shared layout and verified in production.
Final result
The finished production site gives the business a clear path from product discovery to showroom contact. Its submitted sitemap was accepted in Search Console with 654 discovered URLs, including 647 product pages, and the technical SEO test suite passed in full before launch.